From the Wall Street Journal, the story of efforts to reach an audience not known for attending films - women over 35
In the movie business, word-of-mouth marketing is usually reserved for hipster or art-house films like “Juno” — they are screened for key audiences in hopes of generating positive buzz. Now, the tactic is being [...]
Tag Archives: Juno
From IndieWire, read about Juno and the challenges, and rewards of Indie Film Distribution models.
A planned Friday bump to 1,850 runs qualified Fox Searchlight’s teen pregnancy comedy “Juno” as the widest release in the mini-major’s history and helped Twentieth Century Fox’s specialty division achieve the largest, year-end market share among its competitors. “Juno” quickly became [...]
